Learn how to Focus idea, Gather words, and Build a Perfect Content:
Words are the most powerful things if it is communicated effectively. Content- the website written words are considered as an authentic these days for the computer and Internet savvy people. If wrongly written and badly presented the content will never satisfy the target visitors. The words may look disgusting and divert visitors? attention and make them to click on back button or close button and look for another site. The content, the data and updated information in the website are all digital idea which is also a part of communication. The content and its words are meant for the communication with a goal to catch the attention of target visitors who seek for the information.
Everyday millions of people use search engines, and the website writers are writing according to the standard of search engines, unless their site cannot come on the 100 list of page ranking. But the SEO/Content writers may ignore the visitor in disguise in fact. Content is only meant for the visitors not the website owner or the company head. The job of a SEO is to optimize the content for how the people search caring more about the key words or care words but not the theme and concept and the content. Sometimes the search engine will take you the website on the basis of target keyword but the visitor may not find the satisfactory content that he/she is looking for. So, what is the use of the keyword without having good and target content? Writing for the web is not the same as writing for the print. The key difference is that people use web for the specific information, and they are task focused. They want to do something as quickly and painlessly as possible. And clicking on the irrelevant result leads to frustration.
The business of content is to give the attention and get the attention both. But these days the practitioners are all giving the attention of the clients and more projects to come for their companies. This is not a fare idea. Remember, if content is the king, people is the God. What is the need of search engine if it will not give the proper and perfect information through content? The tragedy also lies with the bloggers too. These days the bloggers also doing and following as per the SEO to get their blog on the 10 list of search engines. But all are lacking the one thing that is perfect content. As a result the Internet savvy people are getting more irritated while going through various websites and blogs.
You cannot have a great content if you don?t have great thinking. Thinking involves asking questions like:
1. What is the task?
2. Who is it for?
3. Do they actually care?
4. What is the best way to write about it?
5. What can I learn from the last time I did it?
Writing content is not everyone?s cup of tea. This needs creativity, good focus, and to deliver the idea at its best to the people.? I have noticed people from various educational background used to blogging, doing some write ups to promote their products and services, rather having a read worthy content. They find Internet and blogs or websites are the perfect medium for the marketing. But indeed, they are mistaken. If the content is not finely written, presented and appealing to the readers then, the visitors will definitely click on the close button.
There is no rule for creativity but the content writers must follow certain things to have target audience and to have their content get attention too.
1. Sharpen your idea and focus it
2. Write with appropriate keywords that catches the readers
3. Write some phrase that your reader may like
4. Write simple word that is understood easily by all the visitors
5. Don?t use jargons
6. Make it clear the concept don?t confuse your readers
7. Content should be based on proper and thorough research and analysis
8. Write for the common visitors not for the client
9. Give importance to the reader to have feedback
10. Apply your thinking
A website can be a great resource for more detailed content. It is not always appropriate that less is good and more is disgusting. But whatever you write the content should give a perfect idea and proper information. Lastly the content should not be ruled by put-it-uppers (web administrators) but take-it-uppers (Editors).