Social Media Marketing
Social media marketing is a term that defines marketing that is done via social networks, such as online communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients. These sites are used to publicize, make sales, create connections between the business and target market, and to handle customer service. Some common tools used to perform social media marketing are Twitter, Facebook, LinkedIn, Flickr, Orkut and YouTube.
Social media marketing has mainly three accepts like firstly, it creates a buzz and attracts readers with catchy and impressive messages. This buzz spreads through the Internet through contact between users who in turn pass it on to their own contacts. Within moments, these messages spread like wild fire.
Effective social media marketing would help generate a good number of quality back links to one?s site. These tools help the members of social networks to resend links to one?s websites to other interested viewers, hence adding more back links and increasing the popularity of one?s website. This way, their social media marketing campaign achieves two purposes-increasing search engine ranking and online visibility.
Often marketers are criticized for ignoring the digital media and relying too much on the traditional media like print and television. With almost 20% penetration of internet globally and close to 80% in developed world, there is a case to reach the consumers in a more cost effective way. However, most of the top and middle management of any company is digital immigrant and not digital natives (anybody born after 1990 -A digital native is a person for whom digital technologies already existed when they were born) which means that most of the decision makers are still not comfortable with the digital medium.
In conclusion, social media marketing is effective and natural. It is a great source of web traffic, and achieves great results at a low cost. This form of marketing would work well with any other advertising campaign.