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Tips to promote a website through facebook

Facebook is an interactive stage with millions of potential customers, targetable by common interests or home country or even date of birth. The average user mentality is receptive to new ideas and online content, and is willing to share a wealth of personal information.

There are many ways of promoting your website using various social networking promotion techniques. It helps if you already have a facebook account with lots of friends who are likely to join your group if they get a personalize invite from you.  However, you don’t actually need ANY friends, because you can invite your entire email address book, or to selected email addresses.  We will explain all this within the post.

1)      Create a Facebook Group

Choose a relevant group title, and add a brief but detailed description of what your website is all about. There is a “Recent News” box in the group setup.  You should use this wisely as people like to be kept up to date on important issues / news to do with a product, service, or website that interests them.  Make sure you keep this updated with all events and news to do with your site.  Do not waste your time updating it with irrelevant information however; you are better off updating it less regularly than you should, whilst maintaining a quality news update which people will actually appreciate.

Upload a relevant image for your group.  This may be your logo or advertisement banner which hopefully you will already have at your fingertips. Now, when it comes to inviting people you have two options or you can do both, of course. You can manually select all of your existing Facebook friends, which may take you up to 5 minutes depending on how many friends you have, but it is definitely worth it.  It is highly recommended that you choose to add a “Personal Message” to invite your friends and relatives. This ensures that your friends are invited properly, not just with a standard invite notice; it raises the chances of people accepting your invite.

Your second option is to invite via email.  Here you have two separate choices.  You can either import your contacts or send the invite to everyone in your email address book, or you can manually add emails to a list.  This is up to you, but the manual method will take a lot longer and will be somewhat tedious. You should now be ready to publish your group and post an automated update message to your profile, so don’t skip this process!

Now you can check your member list grows.

2)      Using the Facebook Like button

To promote your business web site is both simple and effective.  The Facebook Like button is set of code that can be inserted onto almost any web site.  The code generates a button that lets those who visit your site quickly and easily share your site’s content with their Facebook friends.  As soon as one of your web site’s visitors clicks the Facebook Like button a story is published on their friends’ News Feed with a pretty little link that directs them back to your web site.  This is a great user driven web site promotion tool.  They will only click on it if they find it interesting enough to share with their “Like” minded friends.

3)      Make a Facebook Page

Facebook page is an excellent strategy to promote your online business. With page application you can create a dedicated page for your website and fill it with tons of added sections. People can subscribe and become fan of your facebook page, and can take part in polls, discussions, forum posting, photo uploading and tagging and much more.

4)      Events

Simply put, Facebook Events can help you connect with your target audience and invite them for your events, even if they aren’t on your friend list or one of your fans. Events can be created individually or even from Profiles, Pages. The Facebook gives you a choice between making the event Public and Private.

5)      Fan Pages

You can make pages for your business or website on facebook and then promote those pages among your friends and fans. This is also a default feature that is provided by facebook. You can have fans for your pages. Businesses and websites can show their information and work profile and share latest news and company’s latest updates with the fans.

6)      Facebook Connect

With this app you will increase traffic, increase registrations and increase activity to your website. You can gain access to User’s Identity: a user’s name, photos, Friends, Distribution: all of the integration points within Facebook, like stream stories and notifications, Integration: profile boxes, profile tabs, and publishers just like apps on Facebook.

7)      Write Interactive and Useful Post

Update your Facebook page with interactive and useful post as frequently as you can. This will create an opportunity for them to respond to the post with their thoughts and comments.