Digital Marketing Training in India

Keywords Terminology

Keywords Levels are totally 3types

1. Low level keywords:
If the keyword competition (in Google) is <= 4 digits then it is considered as low level keyword. For low-level keyword we can optimize a website with in 3 months.

2.Medium level keywords :

If the keyword competition (in Google) is <= 7 digits it is considered as medium level keyword, For medium -level key words we can optimize our site with in 6 to 7 months.

Keywords Terminology3.High level keywords :

if keyword competition is above or equal to 8 digits it is considered as? high level keyword? .we can optimize? these high level keyword? in 1year.

Keyword Density

Keyword density refers to the ratio or percentage of keywords contained within the total number of index able words within a web page. It is important for your main keywords to have the correct keyword density to rank well in Search Engines. Keyword density ratio varies from search engine to search engine. The recommended keyword density ratio is 2 to 8 percent. Keywords quality is very important more than keyword quantity because if we have keywords in the page title, the headings, and in the first paragraphs this count more.? The reason is that the URL (and especially the domain name), file names and directory names, the web page title, the headings for the separate sections are more important than ordinary text on the web page . We?may?have?same keyword density as our?competitor?s web site but?if we?have keywords in the URL, this will boost our website?ranking incredibly, especially with Yahoo search.

Keyword Frequency:

Keyword frequency means the number of times a keyword phrase or keyword appears with in a web page. The more times a keyword or keyword phrase appears within a web page, the more relevance a search engines are likely to give the page for a search with those keywords or key phrase.

Keyword Prominence:

Keyword prominence refers to how prominent keywords are within a web page. It is recommendation to place important keywords at the start or near of a web page, starting of a sentence, TITLE or META tag.

Keyword Proximity:

Keyword proximity refers to the closeness between two or more keywords. It is better to have keywords placed? closer in a sentence.

Keyword proximity examples:

Example 1: How Keyword Density Affects Search Engine Rankings.

Example 2: How Keyword Density Affects Rankings In Search Engine.

In above example, if someone searched for “search engine rankings,” a web page containing the first sentence is more likely to rank higher than the second.

The reason is because the keywords are placed closer together.