online mrketingOnline Marketing Tips

 

Marketing your business online is one of the best things that you can do these days, considering that many people are now looking for products and buying things online as well. If you want to take advantage of this, read on to learn some online marketing tips that will help boost your sales and make more profits online.

  1. Make a website design that is friendly to online readers as well as the search engines. In the online world, you have to make sure that your website design is friendly to users. Make sure you use colors and design that are pleasing to the eyes and make sure also that your website is easy to navigate.
  2. Your ad needs to be relevant to the landing page.? The landing page is the first page your customers will see when they click on your ad.? In the case above, we were speaking of hiking backpacks.? If you’re advertising hiking backpacks, it would be wise to link to the page of your site that is selling the hiking backpacks.? This will improve your relevancy between the ad and the landing page.
  3. The second new online marketing tip relates to your keyword selection.? It is wise to select low competition keywords.? Google Adwords has a free keyword research tool that will give you relative competition numbers to determine which keywords are searched the most and how competitive the bids are for those keywords.? Try to stay with the long tail keywords.? Long tail keywords are those that are 3 words or more in one keyword phrase.? Long tail keywords have less competition.
  4. New online marketing tip:? include a sitemap on your website.? This will make it easier for the search engine’s spiders to find and index your page.? As long as your page is relevant, you’ll be fine and will get a better quality score.
  5. Join social networking sites. These websites like the Facebook, Twitter, MySpace, can help you gain friends and potential people who will buy your products. Moreover, if you are promoting a website, gaining these friends will give you a direct market and a platform to speak to them simultaneously.
  6. Right now over 6 million visitors go on YouTube to view videos. If you are creating videos to market your business, learn some tips to help you create effective Internet marketing videos. Most videos shown online are produced in 1-minute. Longer videos does not capture the audience attention, rather it sends them on to find other videos. Make your videos short and to the point.
  7. Email marketing is one of the best ways of online marketing. Offer a newsletter or e-book to them. Set up an auto responder on your site to collect their email info and automatically send out what you promised, plus an occasional reminder email to invite them back in a warm friendly manner to see what’s new on your site.
  8. There are always new developments in internet marketing and you should always be open to what is available and how it can benefit you. A good way of doing this is getting in contact with companies in your local area. With the right approach you will get the most out of your business on the internet.