Pay-per-click marketing

Pay-per-click marketing refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your advertisement . Pay-Per-Click (PPC)Marketing is a sub-set of search engine marketing that promotes a? Web site by paying for the extra exposure. Samples include click-on ads that display in response to keyword searches and having your site listed above search results, under the heading “featured listings? or “sponsored results”.

In essence, Pay-per-click(PPC) advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC ? Pay Per Click MarketingPPC advertising is usually done with the following standard measures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine

4. Bidding on the ad position, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the ad in the search engine.

Below are some essential things to consider when planning on a pay per click


1. Know your product.

2. Stay within the budget. Determine your daily or monthly budget plan ; and stay with it.

3. Bid just right.

4.Measure your profit margin against your spending or expenses. Know when to

stop and terminate your PPC program .

5. Decide which keyword phrases to opt and bid for. Do some keyword research,

either by actually looking at existing searches terms or with the use of online

keyword suggestion tools

6. Write effective ads.

7. Maintain a professional-looking site.


  1. Google AdWords – The biggest and best for volume, traffic quality and user interface. However the most expensive.
  2. Yahoo! Search Marketing – First, then Overture, now Yahoo! Search Marketing. Both high volume and quality with a few bargains still around.
  3. MSN AdCenter – A newly emerging big player with lots of leverage, and arguably the best quality traffic. Look out for an amazing keyword research tool as part of the package.
  4. SearchFeed – Strong ROI with a reasonable search volume. Geo-targeting available with 11 countries you can specifically focus on.
  5. Marchex AdHere – Get new visitors to your site in just minutes with Marchex AdHere PPC.
  6. ABCSearch – Solid targeting, decent traffic sources, and good customer service.
  7. 7Search – A smaller search engine with good quality traffic. Good interface.